A repeatable process. Room for your own ideas.
Use AI tools to support each production decision. Keep the creative direction, review, and final edit in your hands.
Step 01
Choose the viewer promise
Write who the video is for and the one thing it should deliver. Pick a format you can repeat, then choose a specific topic or original fictional premise.
Before you move on
Can you describe the reason to watch in one sentence?
Step 02
Draft the structure and script
Decide on the opening image, the main change or question, and the final payoff. For factual work, use a source record; for fiction, keep the world and characters coherent.
Before you move on
Does the ending deliver what the opening promised?
Step 03
Plan the visuals one shot at a time
Create a stable subject reference, then assign one action and one camera movement to each clip. Long story beats can contain several clips edited together.
Before you move on
Are the subject, location, and action clear in every shot?
Step 04
Generate and review the media
Use the tools that fit your project to create references, clips, and narration. Inspect continuity and motion as you go. Save the versions that match the plan and revise the ones that drift.
Before you move on
Do neighboring shots look like the same world and subject?
Step 05
Edit for clarity and publish with care
Assemble the sequence, refine narration and pauses, add readable captions, and balance sound. Check rights and any platform disclosure requirements. Write a title and thumbnail that match the actual finished video.
Before you move on
Can a first-time viewer follow the story at phone size?